This is a piece made for an open call proposal. The call was for art in public space to be displayed on advertisement billboards around the city of Reykjavik. I wanted to address the current issue of climate change that I regard stemming largely from our consumer culture.  Having a degree in International Marketing as well as Art, I know how big corporations operate. Maximizing profit means maximizing sales. Likewise, countries and governments around the world aim for growing GDP and creating jobs. It is all about MORE. Our culture, mentality and focus is always on more. It is likely…